Syncrowd at ANUGA 2011 Food and Beverage Fair in Köln

Syncrowd joined more than 150,000 visitors at this year’s Anuga food fair to get a taste of the future for the food and beverage industry. And we must say that the future is tasty.

The global financial situation drives developers and innovators to be more creative than ever, and for less money than ever. 1,000s of new healthier, more convenient and of course tastier products were displayed. Drinkable ice-cream, cone-shaped pizzas, food perfume and 100% organic packaging shaped as anything between a fish and an apple were just some of the products we visited at Anuga. There is no lack of new ideas in the product development departments, but nevertheless as we talked with the companies we understood that they need direction for their innovation. New ideas are cheap, but to get the right idea at the right time means that is has to be founded in a fundamental understanding of the life of the end-users, which makes it costly and time-consuming with traditional research methods.

It didn’t take long before it was confirmed that Syncrowd products are just what the companies are looking for these days. Cheap, fast, and deep consumer insight, that gets researchers and marketers from knowledge to result. Delivering one-of-the-kind products for the food and beverage industry was a major advantage for Syncrowd and it was easy to create buzz around our research methods. We are still working on getting in touch with all contacts we made at Anuga and are thrilled about beginning to serve companies from Canada, Bolivia, Thailand, USA, Nigeria, Argentina and many more.