A look into the future
Some 2,700 exhibitors from 60 countries recently took part in interpack in Düsseldorf, the world’s most important trade fair for the packaging sector and related industries. Under the motto "Quality of Life", the Innovationparc Packaging at the exhibition creatively formed a kind of shopping mall with five different shopping areas, each devoted to exploring and showcasing one of the following themes: Meaning, Health, Identity, Simplicity and Aesthetics.
Meaning is the major component of quality in life because the sense of meaningful actions gives our life direction. The realisation that resources are not limitless moves sustainable economics and consumption to the very heart of society’s debate on meaning.
Health is at the top of the list of life’s priorities and is the major component of quality of life. It is no longer considered a given fact but something that can be actively influenced. As a consequence consumers will ask for products that proactively contribute to their health and well-being.
Identity explored how certain lifestyles can be represented by packaging and design, bringing a feeling of comfortability and belonging into an increasingly global and complex world.
Simplicity is the pursuit for happiness and simplicity with a focus on the essentials, constantly trying to reduce complexity in life. In terms of packaging this means true convenience throughout the value chain.
Aesthetics contributes to the quality of life by enriching everyday life with beauty and design. As such this is a trend that will gain more importance across the consumer industries, and it will eventually permeate the whole process of buying as well.
No comments:
Post a Comment